Privacy policy

At KidNavi, we believe in the magic of childhood — and we know that when you shop with us, you share more than just an order; you share a part of your family's story. Protecting that trust is our highest priority.

This Privacy Policy explains how Retaileco LTD ("KidNavi," "we," "us," or "our") collects, uses, discloses, and safeguards your information when you visit www.kidnavi.co.uk or make a purchase from us. It is written to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

The Short & Sweet Version

• We only collect information that helps us fulfil your order and improve your experience.
• We never sell your personal data.
• We use trusted third parties (payment processors, couriers, analytics, and advertising platforms) to run our business — each is contractually required to protect your data.
• You are always in control of your data and can request access, correction, or deletion at any time.

1. Who We Are

KidNavi is a trading name of Retaileco LTD, registered in England and Wales. For the purposes of UK GDPR, Retaileco LTD is the Data Controller responsible for your personal information.

Retaileco LTD, 71–75 Shelton Street, London, United Kingdom, WC2H 9JQ.

2. Information We Collect

a. Information You Provide Directly

When you place an order, create an account, or contact us, we collect:

• Name, shipping address, and billing address
• Email address and phone number
• Order details and purchase history
• Payment information — processed directly by our payment providers (see Section 6); we do not store full card details on our own servers

b. Information Collected Automatically

We use cookies, pixels, and similar tracking technologies to understand how visitors use our site, measure the performance of our advertising, and personalize your experience. This may include:

• IP address, device type, and browser information
• Pages viewed, time spent on site, and referring website
• Products viewed, added to cart, or purchased
• Interaction with our marketing emails and advertisements

See Section 5 (Cookies & Tracking Technologies) for full details.

c. Information from Third Parties

We may receive limited information from trusted partners, such as:

• Delivery status updates from our shipping couriers
• Fraud-prevention and payment-verification data from our payment processors
• Aggregated audience and campaign data from advertising and analytics platforms

3. Legal Basis for Processing

Under UK GDPR, we only process your personal data where we have a valid legal basis to do so:

• Contract: to process and fulfil your order
• Legal obligation: to meet tax, accounting, and consumer protection requirements
• Legitimate interest: to secure our website, prevent fraud, and improve our services
• Consent: for marketing communications and non-essential cookies, which you may withdraw at any time

4. How We Use Your Information

• To fulfil orders: processing payments, shipping products, and sending order updates
• To communicate: responding to questions, resolving issues, and providing customer support
• To improve our site: analyzing visitor behavior to enhance user experience and site performance
• To advertise responsibly: measuring and optimizing advertising campaigns on platforms such as Google and Meta (Facebook/Instagram)
• To send marketing (only with consent): updates on new arrivals, offers, and tips — you can unsubscribe at any time with one click
• To prevent fraud: verifying transactions and protecting against unauthorized activity

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies from the following categories of provider:

• Essential cookies: required for core site functionality, such as your shopping cart and checkout (Shopify platform cookies)
• Analytics cookies: such as Google Analytics, to understand how visitors use our site
• Advertising cookies / pixels: such as Google Ads and the Meta (Facebook/Instagram) Pixel, used to measure ad performance and show relevant ads to people who have shown interest in our products

6. Payment Processing

All payments made on our site are processed securely by our third-party payment providers, including Stripe and PayPal. We do not store your full card details on our own servers.

These providers have their own privacy policies governing how they handle your payment information: Stripe Privacy Policy and PayPal Privacy Policy.

7. Sharing Your Information

We only share limited information with partners essential to operating our business:

• Payment processors (Stripe, PayPal) — to securely handle transactions
• Delivery couriers — to deliver your order
• Analytics providers (e.g., Google Analytics) — to improve our website, in aggregated or anonymized form where possible
• Advertising platforms (Google, Meta) — to measure and optimize advertising, in accordance with each platform's own privacy standards
• E-commerce platform provider (Shopify) — which hosts our store and processes data on our behalf as a data processor

All partners are contractually bound to handle your data securely and only for the purpose of providing their service to us.

8. International Data Transfers

Some of our service providers (including our advertising, analytics, and payment partners) may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent legal mechanisms recognized under UK GDPR.

9. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, including to meet legal, accounting, or reporting requirements — for example, order and transaction records are retained in line with UK tax record-keeping obligations.

10. Data Security

Your safety matters. We use industry-standard measures to protect your information, including:

• SSL encryption for all data transmitted through our website
• Restricted internal access and authentication safeguards
• Regular reviews and updates to our security practices

11. Children's Privacy

KidNavi products are designed for children, but our website and checkout are intended for use by parents and legal guardians only. We do not knowingly collect personal information directly from children under 18 through our website.

If you believe a child has provided us with personal information without parental consent, please contact us at Support@kidnavi.co.uk and we will promptly delete it.

12. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete details
• Request deletion of your personal information ("Right to be Forgotten")
• Restrict or object to certain processing of your data
• Request a copy of your data in a portable format
• Withdraw consent for marketing at any time

To exercise any of these rights, contact us at Support@kidnavi.co.uk.

You also have the right to lodge a complaint with the UK's data protection authority, the Information Commissioner's Office (ICO), if you believe your data has been mishandled.

13. Changes to This Policy

We may update this policy periodically to reflect operational, legal, or regulatory changes. The latest version will always be posted on this page, with the effective date updated accordingly.

14. Contact Us

We're here to help with any privacy questions or requests.

Email: Support@kidnavi.co.uk

Phone: +44 7447 196778

Postal Address: Retaileco LTD, 71–75 Shelton Street, London, United Kingdom, WC2H 9JQ